The Wood Component Manufacturers Association is launching a new brand that communicates members’ sophisticated and global approach to hardwood manufacturing.

“The new look communicates our strengths of sharing and learning, reflects an openness to new ideas from the next generation, and graphically represents the collaborative nature of the members we serve,” WCMA Executive Director Amy Snell said in a statement. “The former brand served its purpose for more than 20 years, but it’s a new era with global economies and expanding materials choices. We’re here to help members navigate it all.”

The WCMA has also developed a new Wood Processing Resource Center. This area of the website serves as a one-stop location for members and the public to find articles, videos, and training opportunities for each phase of wood processing. New content will be added regularly to this resource at www.wcma.com