Monthly magazine and five supplements reaching over 55,000 woodworking professionals.
Reaches tens of thousands of readers looking to find news, blogs, and new product information focused on the small and mid-sized professional woodworkers.
Reaching opt in readers weekly with updates on industry news, new products and events that will affect their lives. Custom eMails are also available.
Marketing Options for 2021
- Custom Face Book Audience Program (NEW)
- Digital services (NEW)
- Video Product Demo – distribution via eMail, web site & digital magazine (NEW)
- Products & Demos – supplement & web page (mixed media*)
- The Resource Guide – year long online (mixed media*)
- Advertorial sections ( 100,000 readers - mixed media*)
- AWFS focused eNewsletter (eXchange eNews)
- Custom e-mail marketing
- Sole Sponsorship – eNewsletter take over
- Inserts / Onserts/ Catalogs (mixed media*) Click here for sample
*starting in print, then e-mail and finally online.
Black Book Supplements
These separately bound releases are poly bagged with that month’s printed issue. They also have expanded digital distribution above and beyond the main issue.
Resource Guide: (this will Close Dec 1st for the printed release)
This mixed-media program gives woodworkers quick research tools. In print, it’s a quick easy cross-referencing “phone book” regarding which products are being supplied by which vendors. While online, it can provide deeper content on some of the more important suppliers to the industry. By marketing in this space, you will not only increase the amount of information you provide but will also appear in a more dominant role than many of your competitors.
Products & Demos Supplement: (ships with the April issue - Closes Feb 25th)
Your marketing message, product image & video will be promoted to present your best offering. “Show off” your products in this mixed media release (print & special web site) which will also have eNewsletter and ongoing promotions; driving readers back to the web site posting. Your products & this program will deliver roughly 130,000 readers during its active 6 month cycle. First printed release was Sept 2020 and the website following immediately after.
CNC Supplement: (ships with the JUNE issue … Closes May 1st)
This free-standing supplement to Woodshop News will gather the strongest edit from or pages, looking specifically at the many elements of CNC Technology. This collection of CNC content will become a long term reference tool for many in the industry. The supplement will be poly-bagged with Woodshop News prior to the AWFS show and will have an expanded distribution digitally reaching an audience of over 100,000 woodworkers.
FINISHING Supplement: (ships with the OCT issue … Closes August 1st )
This free-standing supplement to Woodshop News will gather the strongest edit from or pages, looking specifically at the many elements involved in FINISHING. This collection of articles will become a long term reference tool for many in the industry. The supplement will be poly-bagged with the October issue of Woodshop News and will have an expanded distribution digitally reaching an audience of over 90,000 woodworkers. Digital editions will provide for embedded video to enable short product demos.
AWFS – SPECIAL PROGRAMS
AWFS SHOW E-Newsletter – “eXchange eNews”
(maximum 14 marketers)
We will be working directly with the AWFS to generate a weekly eNewsletter in support of the show. The Show Management will be supplying us with their database of current and past attendees; creating the largest pool of those most likely to attend the event.
The content of the eNewsletter will include updates regarding the show, live educational sessions, news items affecting the industry and will contain Press Release announcements of the exhibitors at the 2021 AWFS event. This will be the only consistent, frequent way to reach this large group of IWF attendees in advance of the show. Estimated 40,000+ distribution weekly
CLICK HERE for the information on the program
AWFS Black Book Show Planner
Created for the Woodshop News readers this free-standing supplement is poly-bagged with our JULY issue of Woodshop News and will receive bonus distribution at the AWFS event. Approximately 30,000+ copies will be printed and an additional 25,000 will be distributed digitally.
Here is a link to AWFS 2019’s release:
UPDATED Show Floor maps & exhibitors list released prior to the show
- EXTENSIVE overview of new products
- EXPANDED DISTRIBUTION – in print & digitally
- All-inclusive coverage
- All printed in an easy to use size and format for show attendees
- Advertisers within are guaranteed Press Release coverage
Advertising & Office Information
Media Kit Downloads:
2022 Resource Guide (download PDF)
2021 Calendar & Marketing Programs (download PDF)
2021 AWFS eXchange (download PDF)
2021 E-mail Marketing Specifications (download PDF)
2021 Website Marketing Specifications (download PDF)
2021 Ad Specs (download PDF)
2021 Advertorial Program (download PDF)
2021 Products & Demos Supplement (download PDF)
2021 Video Product Demo Program (download PDF)
Viewing these documents requires that you have Adobe Acrobat Reader. You can download it here for free.
For a sample copy, rate information and circulation requests, please contact our main office at: 203-952-6790 or email us at: firstname.lastname@example.org.