Publish date:

Take the Waterborne Challenge at WMS

Sherwin-Williams, through its Industrial Wood Coatings Division, invites industry professionals attending Woodworking Machinery and Supply Expo and Conference, Nov. 2-4 in Toronto, to take the Waterborne Challenge in booth No. 1517.

The Waterborne Challenge emerged out of a need to dispel the common misconception that waterborne coatings are inferior to solvent-based coatings, according to the company. “With today’s waterborne advancements, it’s really tough to tell the difference between a quality waterborne finish and a traditional solvent-based finish,” said Joe Kujawski, Global Director of Marketing, Sherwin-Williams Industrial Wood Coatings. “The Waterborne Challenge puts this to the test.”

Participants taking the Waterborne Challenge will be asked to look at 14 panels and determine whether each panel was finished with a waterborne or solvent-based topcoat.\

The five Waterborne Challenge participants with the highest scores at WMS 2017 will receive a Warrior hockey stick finished with Sherwin-Williams waterborne coatings. For more, visit   

Related Articles

Winners of Plywood Challenge selected

Rockler Woodworking and Hardware, in partnership with The Modern Maker Podcast, announced winners of its Plywood Challenge.


Stiles' May event explores current trends and challenges

Stiles Machinery looks forward to hosting its Manufacturing Solutions Seminar attended by manufacturers and shop owners from around the country who are looking to take their businesses to the next level.

Rockler launches the Bent Wood Challenge

Rockler Woodworking and Hardware is challenging its customers to take part in the #RocklerBentWoodChallenge, hosted by woodworking YouTubers Mike Montgomery, Chris Salomone and Ben Uyeda from The Modern Maker Podcast.

IWF names winners of Challengers Awards

The seven winners of the IWF 27th annual Challengers Distinguished Achievement Award competition were announced on opening day of IWF 2018 in Atlanta.

Judges announced for Veneer Tech Craftsman’s Challenge

Judges have been selected for the 14th annual Veneer Tech Craftsman’s Challenge, an international design competition highlighting achievement in the use of natural wood veneer products.