Take the Waterborne Challenge at WMS

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Sherwin-Williams, through its Industrial Wood Coatings Division, invites industry professionals attending Woodworking Machinery and Supply Expo and Conference, Nov. 2-4 in Toronto, to take the Waterborne Challenge in booth No. 1517.

The Waterborne Challenge emerged out of a need to dispel the common misconception that waterborne coatings are inferior to solvent-based coatings, according to the company. “With today’s waterborne advancements, it’s really tough to tell the difference between a quality waterborne finish and a traditional solvent-based finish,” said Joe Kujawski, Global Director of Marketing, Sherwin-Williams Industrial Wood Coatings. “The Waterborne Challenge puts this to the test.”

Participants taking the Waterborne Challenge will be asked to look at 14 panels and determine whether each panel was finished with a waterborne or solvent-based topcoat.\

The five Waterborne Challenge participants with the highest scores at WMS 2017 will receive a Warrior hockey stick finished with Sherwin-Williams waterborne coatings. For more, visit oem.sherwin-williams.com.   

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