Stiles, Biesse pull out of ’09 AWFS - Woodshop News

Stiles, Biesse pull out of ’09 AWFS

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Stiles Machinery and Biesse America and Canada have announced they will not exhibit at the 2009 AWFS fair in Las Vegas.

Both companies say they plan to redirect resources for customer support and will exhibit at the LIGNA show in Hanover, Germany, scheduled for May 18-22.

“Stiles has been proud to exhibit at every AWFS fair since its inception, but [feels] that it is inappropriate to do so this year,” according to a company press release. “The company intends to redirect efforts to support their customers by developing new strategies to weather this economic crisis.”

“Although the market share of Biesse America and Canada continues to grow, we prefer to maintain a cautious approach toward initiatives not showing an immediate return on investment,” CEO Federico Broccoli said in a statement. “For this reason, we are tailoring our marketing efforts towards programs that appeal to more specific individuals and companies.”

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