Sherwin-Williams color marketing manager Kathy Andersson will present “Color Trends” at the Kitchen Cabinet Manufacturer Association’s 25th annual Management Conference, Exposition and Plant Tours in Sioux Falls, S.D., which runs Sept. 28 through Oct. 1.
Andersson’s presentation will be based on the Sherwin-Williams Colormix 2014 color forecast, including videos that speak to four separate themes and product samples.
“I am excited to share the Sherwin-Williams color-trending forecast with the leaders of the kitchen cabinetry industry,” Andersson said. “Color is a vital component to the success of products. It has been reported that when all things are equal, including quality, consumer purchasing decisions are made on color 85 percent of the time.”
For information, visit www.kcma.org.