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Rockler and CustomMade form alliance

Rockler Woodworking and Hardware, a supplier of specialty hardware, tools, lumber and woodworking products, has formed a strategic alliance with CustomMade Ventures, an online resource and marketplace connecting woodworkers with buyers of custom-built wood furniture, cabinets and woodcrafts.

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The partnership aims to dramatically boost interest and sales in custom-made wood products and support small-business growth, according to the companies.

"We're thrilled to now provide a cost-effective and turnkey marketing solution to our customers: makers of fine furniture, cabinetry and woodcrafts," says Scott Ekman, Rockler's vice president of marketing. "This new partnership will give woodworkers access to more than 750,000 consumers shopping for custom-made wood products."

"Partnering with Rockler Woodworking is a fantastic opportunity for and our members," says Michael Salguero, CEO of CustomMade Ventures. "Both organizations are dedicated to growing the market for custom woodworking and believe that small-business growth is the key to our nation's economic recovery. It's a perfect match."

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