REHAU introduces RAUVISIO ingrain wood fiber laminate

REHAU announces its surface line, RAUVISIO ingrain wood fiber laminate, that combines natural wood fibers with synchronized etching for a luxurious veneer aesthetic.

New to the North American market, wood fiber laminate is cellulose fibers derived from wood pulp bonded using vegetable-based adhesives, resulting in a high-performing, sustainable surface. With high-definition printing and precision REHAU LaserEdge duo-gloss embossing, the immersive patterns of RAUVISIO ingrain deliver an atmosphere of eco-conscience luxury to designed spaces, according to the company.

“I find RAUVISIO ingrain very hard to describe, because it’s not like any other laminate on the market,” Jesse Collins, director of marketing and communications at REHAU, said in a statement “Without having actual peaks and valleys, the wood fiber laminate surface uses patterned laquer to accentuate the grain. It channels light and contrast in such high definition that you’re convinced it’s a real veneer.”

The RAUVISIO ingrain line is available in 15 colors of PSA laminate and edgeband as well as double-sided boards, finished panels and modern cabinet doors.

For more, visit www.rehau.com/us-en/rauvisio-ingrain.