Real American Hardwood Coalition launches website

The Real American Hardwood Coalition, a domestic, industry-wide promotion initiative for Real American Hardwood™ products, has launched a new website to inspire and educate consumers.

“The website takes visitors on a digital journey to learn how and why they should choose Real American Hardwood flooring, cabinetry, millwork, furniture, and other goods for their homes,” Michael Martin, president and CEO of the National Wood Flooring Association, explained in a statement.

“Today’s consumers are overwhelmed with product choices and often believe they’re buying natural and renewable hardwood products, when in fact, they’re buying look-alikes such as vinyl and plastic that are manufactured from non-renewable resources. Now, the industry has an informative tool that’s setting the record straight and separating fact from fiction—backed by research and science.”

Visit the site at RealAmericanHardwood.com.