The third annual Philadelphia Invitational Furniture Show, held March 27-29 at the Philadelphia Cruise Ship Terminal, experienced a higher turnout compared to previous years, despite the slumping economy.
“Everyone — exhibitors and show organizers alike — went into this show with a great amount of trepidation owing to the state of the economy. However, attendance (2,200) was up 10 percent from last year and good sales were happening all over the floor,” says show director Josh Markel, who added that one exhibitor even sold a $45,000 kitchen island.
In part, Markel attributes the show’s success to having done more advertising than ever, getting some effective editorial coverage, and developing a strong e-mail list.
For information, visit www.pffshow.com.