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New look for WIC 2011

The revamped Woodworking Industry Conference is scheduled for May 4-6 at the Marco Island Marriott Beach Resort & Spa in Marco Island, Fla.

The conference is open to the membership of the Association of Woodworking & Furnishings Suppliers, Woodworking Machinery Industry Association, Wood Machinery Manufacturers of America and, for the first time, North American Building Material Distribution Association.

It will feature an opening presentation by Don Schultz, strategist for the woodworking industry, on "Innovating your Business Model." Schultz will discuss the need to truly understand the end consumer, the fundamental flaws in old-model marketing strategies and the power behind helping your customers differentiate from their competitors.

Panelists from leading manufacturers in the areas of cabinetry, furniture and architectural millwork will participate in forums to discuss the current state of their businesses and what they expect moving forward.

The conference will also feature several networking opportunities.

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