‘New’ Delta marks anniversary

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DeltaPower Equipment Corp., a designer and manufacturer of stationary and benchtop woodworking machinery and equipment, is celebrating its one-year anniversary.

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The Delta and Beisemeyer brands were purchased by Chang Type Industrial Co. Ltd., a Taiwan-based manufacturing company, from Stanley Black & Decker on Feb. 4, 2011. The Delta Power Equipment Corp. was then established in Anderson, S.C., with Bryan Whiffen as president and CEO, and Norm MacDonald as executive vice president and COO.

Milestones along the way include the completion of the website, www.deltamachinery.com, and major marketing and promotional initiatives headed by Alicia Hicks; the manufacture and shipping of 300 Unisaw cabinet saws from Anderson; building and developing an experienced sales team headed by Craig Walls, and putting in place an R&D team headed by Mark Strahler.

“I’m proud of the team we’ve put together here at the new Delta,” Whiffen said in a statement. “Everyone has worked very hard to wrap their arms around these two brands in an effort to get the product line and parts inventory cleaned up and replenished very quickly. We all have a desire to reconnect Delta customers from this brand’s legacy years to the reality of the new Delta and the future we have planned for this brand. As we continue to develop and enhance the business operations of our new corporation, our complete focus is to revitalize and regain the reputation of Delta being the company that is customer-focused and producing the kind of innovative high quality woodworking machines that our customers have come to expect.”

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