‘Green’ homes are continuing to gain market share, according to a recent study conducted by the National Association of Home Builders and Dodge Data & Analytics.

At least one third of the single- and multi-family homebuilders surveyed said that green building is a significant portion (60 percent) of their overall activity.

“These findings show that green building has become an established part of the residential construction landscape,” NAHB chairman Granger MacDonald said in a statement. “It is no longer a niche business. Our members recognize the value of building green and are incorporating these elements into their standard business practices.”

Increasing energy efficiency continues to be the most common method of improving the performance of a green home, followed by creating a healthy indoor living environment.

The report also found that homebuilders are less concerned about higher start-up costs than in previous studies. There was also more optimism that buyers will pay additional costs for green building.

For more, visit www.nahb.org.

This article originally appeared in the November 2017 issue.