Homag presents new brand identity - Woodshop News

Homag presents new brand identity

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Stiles Machinery announces the next generation of machine design and digital innovation from Homag, debuting at the Holz-Handwerk fair in Nuremberg, Germany.

“In the spring of 2017, Homag combined its existing brands, including Weeke, Holzma, Butfering and Brandt, under the unified Homag name. This was the first step in their efforts to organize the group's wide product range clearly and efficiently for customers around the world. The new brand identity, being revealed at the Holz-Handwerk show, will be a continuation of this corporate initiative,” Stiles said in a statement.

“Along with the new modern machine design, Homag will be incorporating a new naming structure to help customers easily navigate the wide-variety of manufacturing solutions they offer. Using this new naming structure, each machine name will reflect the function it performs. For example, all Homag edgebanding machines will be known as Edgeteq, while their line of panel saw technology will adopt the name Sawteq.”

Stiles will introduce the new Homag identity to the North American market this August at the 2018 IWF in Atlanta.

For more, visit Homag’s Newsflash channel at www.youtube.com/user/homaggroup.

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