Holz-Her U.S. announced the hiring of Chris Boyer as sales manager for the Northeast region.

Boyer brings more than 20 years of technical sales experience in the woodworking machinery industry, according to the company. He grew up in a family of cabinetmakers and has a passion for woodworking and anything mechanical.

“We are very excited to have Chris as part of our Holz-Her sales team. His experience will certainly lend itself in a positive manner to our existing Northeast customers and agent network” Weinig U.S.A. and Holz-Her U.S. vice president Dan Murphy said in a statement.