Excel Glue is now Grizzly Glue

Excel Glue, which introduced a brand of polyurethane glue in 1992, rebranded its company as Grizzly Glue.

The name Grizzly Glue was selected to better reflect the product’s strength, grip and tenacity, according to the company.

“We’re proud of how we have served our customers under the name Excel Glue and will continue our tradition of innovative products and outstanding customer service under our new brand, Grizzly Glue,” co-owner Scott Rhoades said in a statement.

Grizzly Glue is a subsidiary of AmBel Corp. For more, visit www.grizzlyglue.com.