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DeWalt starts campaign to help veterans group

DeWalt is partnering with Wounded Warrior Project to support the organization’s vision of fostering the most successful and well-adjusted generation of wounded service members in U.S. history.

The company pledged to donate a minimum of $250,000 to the Wounded Warrior Project in 2013 and hire 100 veterans.

DeWalt says it will donate 10 percent of sales to the Wounded Warrior Project during special events scheduled at 180 Lowe’s stores in October and November. The events will feature end-user competitions, giveaways, donation drives and more.

“We are excited to launch this campaign with some of our key retailers supporting Wounded Warrior Project,” DeWalt director of marketing Jon Howland said in a statement. “We feel as though the brand attributes and core values of both Wounded Warrior Project and DeWalt are complementary and consistent. We remain grateful for the service that Wounded Warrior Project alumni have given to the U.S.A. and we know that the contributions generated by this partnership and promotion support a very important cause.”

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