Robert Bosch Tool Corp. and the Dodge Ram truck brand announced a partnership at the 39th annual World of Concrete trade show naming Dodge Ram the official truck of Bosch Power Tools and Accessories.
Together, the two companies will jointly pursue sales and marketing opportunities in the automotive and tool markets, according to a statement.
"At Bosch, we're committed to developing power tools and accessories that deliver uncompromising quality and reliability to our customers," Bosch North America president and CEO Terry Horan said in a statement. "The Bosch team is truly excited to be working with a partner the caliber of Ram truck. One thing that we've learned through the planning process is that our companies align well and complement one another."
The partnership also will include cross-promotional sweepstakes and co-branded customer affinity programming at local, regional and national events. In addition, the two companies will investigate joint product development opportunities in the future.
"A partnership with Bosch helps us further align with our customers' businesses and livelihoods. This partnership leverages the natural fit between the two brands to help us drive value for the customer,” said Fred Diaz, president and CEO of the Ram truck brand and Chrysler de Mexico, part of Chrysler Group LLC.