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Biesse rebrands open-house events

Biesse America and Biesse Canada rebranded its open-house events for 2015 from One2One to Biesse Inside.

“Our attendees will have the same One2One experience of working directly with Biesse product specialists and industry professionals, exchanging ideas and learning about new technology, but we want to invite them inside of Biesse itself. Attendees will get an inside look at our showrooms, training centers, service hubs, as well as meet the staff that will work with them on a day to day basis,” Biesse America and Biesse Canada president and CEO Federico Broccoli said in a statement.

“Our events have evolved beyond one attendee working with one Biesse employee and we felt that changing the name to Biesse Inside reflected the complete package.”

Upcoming Biesse Inside events are scheduled in Charlotte (March 19-20), Toronto (April 16-17), and Montreal (April 30-May 1).

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