David DeCristoforo possesses an extensive resume as designer/maker of fine furniture, high-end cabinetry and architectural woodwork. His experience in professional woodworking spans a period of 35 years. For the past 20 years David DeCristoforo Design has been located in Woodland, California. During this time David's shop has ranged in scope from a "full on" cabinet production shop with as many as 15 employees to a small fine furniture and custom millwork shop, working with his son, David RBJ, a highly skilled maker in his own right.
I have always tried to maintain a positive outlook. Even when things get difficult, it’s not impossible to envision things improving. But these days, I’m finding that it is taking a lot more mental energy to combat the negative energy that seems to be pervading everything.
There’s an old expression: Out of sight, out of mind. People will not do business with you if they do not know you are there. Even people who have done business with you in the past tend to forget about you once the current transaction is completed. Staying in sight is important.
Harry Truman knew it. The guy in charge is responsible. It matters little if it’s an international corporation or a small woodworking shop or a truck out on the road. When something goes awry or fails, the guy in charge has to shoulder the responsibility.