David DeCristoforo possesses an extensive resume as designer/maker of fine furniture, high-end cabinetry and architectural woodwork. His experience in professional woodworking spans a period of 35 years. For the past 20 years David DeCristoforo Design has been located in Woodland, California. During this time David's shop has ranged in scope from a "full on" cabinet production shop with as many as 15 employees to a small fine furniture and custom millwork shop, working with his son, David RBJ, a highly skilled maker in his own right.
Woodworking is high on the list of industries that are experiencing a shortage of skilled employees. With unemployment rates at the lowest level in decades and wages at their highest, the lack of skilled people is becoming more and more obvious.
It is often said that the customer is always right. Obviously, this is suggesting that the customer should always be accommodated in whatever he or she wants. And, to some extent this is a good policy. It can often lead to a very happy and satisfied customer. But not always.
I have always tried to maintain a positive outlook. Even when things get difficult, it’s not impossible to envision things improving. But these days, I’m finding that it is taking a lot more mental energy to combat the negative energy that seems to be pervading everything.
There’s an old expression: Out of sight, out of mind. People will not do business with you if they do not know you are there. Even people who have done business with you in the past tend to forget about you once the current transaction is completed. Staying in sight is important.