U.S. consumers want wood floors

A recent survey conducted by the National Association of Homebuilders listed hardwood floors as one of the top 10 features desired by U.S. homeowners. This data supports a similar finding.

in the National Wood Flooring Association’s consumer survey, which revealed that 80 percent of homeowners would choose hardwood floors for their dream homes.

“The new NAHB survey reiterates that the consumer’s desire to have wood floors is strong,” Michael Martin, President and CEO of NWFA, said in a statement. “We encourage the entire wood flooring industry to utilize the preference they have with homeowners and to work together so that when consumers ask for wood floors, the supply chain is selling real wood instead of a substitute product.”

To learn more and download the available campaign materials, visit nwfa.org/consumer-outreach.