NKBA Global Connect Stages VIP Tour at Eurocucina

The National Kitchen & Bath Association (NKBA), representing nearly 50,000 North American kitchen and bath industry professionals, and the owners of the Kitchen and Bath Industry Show, hosted an “Americans in Milan” program at Eurocucina 2024.

“Eurocucina, launched in 1974 as bi-annually integrated trade show at Salone Del Mobile, has established itself as the leading international kitchen and bath design event. The show takes up multiple major halls at Fiera Rho, outside of Milan, with the combined shows seeing well over 200,000 visitors, 80 percent of whom are from outside of Italy,” the NKBA explained in a statement.

“NKBA Global Connect’s aim was to enhance the show experience through a curated VIP tour for North American designers, buyers and media that were already in town, offering an opportunity to meet with leadership of established and new-to-market international kitchen and bath design brands and participate in in-depth educational tours and new product presentations.

“The aptly named 'Americans in Milan' tour was a new way for NKBA Global Connect to demonstrate the association’s commitment to connecting the international kitchen, bath, and residential design community."

Learn more at nkba.org.