New logo and name for Safety Speed Cut - Woodshop News

New logo and name for Safety Speed Cut

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Safety Speed Cut has changed its logo and company name to Safety Speed Manufacturing in an ongoing strategic effort to expand its product lines and brand identity.

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"The new graphics are a significant milestone in our business strategy that will continue to position Safety Speed Manufacturing as a leading American manufacturer of high-quality woodworking machinery. As we move forward into a new era, the new look represents a modern, yet distinctive brand, which will help us grow our product lines for years to come while providing more brand consistency in our marketing communications efforts," says Tom Houska, marketing representative of Safety Speed Manufacturing.

The new name, Safety Speed Manufacturing, is a shortened version of Safety Speed Cut Manufacturing Co. Inc. "The word 'Cut' in our name no longer represents our full capacity; our current products can cut, rout, sand and edge material. These factors have led us down the path to shortening our name to 'Safety Speed' and creating a new logo that has similar colors and a similar shape to the current logo, but with more focus on our name and potential," says Brian Donahue, president of Safety Speed Manufacturing.

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