KBIS gets a remodel for 2011

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Attendees at the 2011 Kitchen & Bath Industry Show, which runs April 26-28 in Las Vegas, will find a broader array of offerings, the latest in trends and technology, and more opportunities to collaborate with peers and exhibitors, according to the producers.

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The National Kitchen & Bath Association and partner Nielsen Exhibitions say they have enhanced KBIS with the introduction of mobile applications, interactive and hands-on displays, and an expanded array of conferences and events.

"In response to the challenges of today's economy, our members and exhibitors have changed the way they do business to be more productive," says Dave Alderman, president-elect of the association. "Our goal at KBIS is to make sure we provide the most up-to-date tools and trends to help them stay successful."

An extensive research project was initiated to help redefine the strategic direction of the show for the future. Focus groups were conducted with hundreds of past and present exhibitors, attendees and NKBA members, which resulted not only in new exhibits, speakers and education, but in a rebranded strategic position as well. The new logo and tagline, "Collaborate. Innovate. Inspire.," developed by show organizer Freeman, will debut with the attendee outreach campaign in November. The branding campaign will be seen in advertising and collateral materials, as well as on the relaunched KBIS.com.

"Attendees and exhibitors provided invaluable insights into what they wanted from KBIS, and they will see those changes reflected on the trade show floor, in the conferences and speakers, and even in the way they can navigate the show and collaborate with each other," says Brian Pagel, vice president of the Kitchen and Bath Group for Nielsen Expositions. "We felt it was important to rebrand KBIS to mirror the significant changes in the show."

KBIS 2011 will be held at the Las Vegas Convention Center. For information, visit www.kbis.com or www.nkba.org.

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