Biesse and SCM have joined Stiles Machinery and the Delmac Machinery Group in their decisions to skip IWF 2010, the year's biggest woodworking event, in Atlanta.
Both companies say they are redirecting their marketing dollars.
"Citing a responsibility to the needs of both their customers and their employees, Biesse has made a conscious effort towards more cost-effective, tangible and measurable marketing options," according to a company statement. "A portion of the trade show savings will be used to increase complimentary travel opportunities for customers to one of Biesse's fully-equipped North American showrooms in Charlotte, N.C.; Montreal, Toronto and Vancouver."
The SCM Group, in its statement, also says the decision not to exhibit was made with its customers in mind. "The allocated savings will be used in a productive manner by increasing quality in parts, service and technical support. SCM Group North America will also remodel and expand [its] current 7,200-sq.-ft. showroom to 11,000 sq. ft. in order to accommodate more specialized demonstrations and events."
The IWF has been steadfast in its position that the show will go on, despite the loss of some of its biggest exhibitors. "We have over 700 exhibitors currently in the show and that list will continue to grow in the coming months," according to Patrick LaFramboise, president and CEO of the IWF, in a letter to attendees.
"The purpose of IWF is to promote the industry and provide a platform for suppliers in the industry to make their products available to the industry in a face-to-face environment. IWF is also where industry professionals get the education they need through our conference program. Most importantly, IWF is the meeting point for the industry. There is no substitute for the value of networking with your peers in the environment of a trade show."
For information, visit www.iwfatlanta.com.