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Finishing brand makes push to expand availability

Vermont Natural Coatings, manufacturer of whey-based wood finishes, says it retained Doerrbecker Sales and Associates of Elmont, N.Y., to work with existing retail partners and bring new dealers aboard. The focus will be in the Northeast.

“We’re successful because of the relationships we establish with our retail partners and we know Phillip and John Doerrbecker have built their business the same way,” VNC director of sales and marketing David Dillon said in a statement. “We’re very pleased to welcome Phillip and John to the Vermont Natural Coatings family.”

VNC’s patented PolyWhey technology uses whey protein to displace toxic ingredients found in traditional wood finishes. The result is a durable and safe finish that performs like solvent-based finish, and applies with the ease of a water-borne, according to the company.

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