Festool has entered into a content partnership with This Old House, which gives the tool company exclusive videos and participation from the television show’s well-known hosts.
In an interview with Woodshop News, Eric Thorkilsen, CEO of This Old House Ventures, says Festool’s reputation for quality, innovation and performance led to the partnership agreement.
“We talk about ourselves being in the ‘Do it Right’ business but Festool is very much in the ‘Do it Right’ business in terms of the quality and technology and features of those tools. So, it made for a natural partnership and we reached out to them,” says Thorkilsen.
“Our goal is to better acquaint our audience with the advantages and features of these amazing tools and if you’re a woodworker or contractor, illuminate how they allow you to get the job done better and faster to achieve a better result.”
Already, the partnership has created a series of videos for the “Festool Tool School,” available online.
Festool is now the exclusive tool sponsor of the New Yankee Workshop video channel, launched in April.
“We have been fans and friends of the This Old House team for many years and we’re excited to expand our relationship,” added Jim Maner, vice president of business development for Festool USA, in a statement. “This Old House is such a highly respected brand and with their expertise, have a successfully long history with craftsmen. They are an ideal partner.”
This article originally appeared in the August 2018 issue.