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Blum launches new brand campaign

Blum Inc. has created “Inspired by You”, a nationwide brand campaign, signifying its commitment to customers.

“We have been in the United States for more than 40 years, and we have seen our customers evolve and thrive through tough times, and as a business, we are inspired by that resilience,” Debbie Cannon, Blum’s vice president of marketing, said in a statement.

The campaign invites viewers to see the faces of Blum employees who are motivated to find meaningful solutions for their customers. The campaign builds on The Blum Difference campaign that launched last year, which takes viewers on a tour behind-the-scenes throughout the Blum facility.

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