Even though standard and semi-custom furniture is built on the mass-production scale at Samuel S. Case Cabinetmakers, the business is committed to handmade quality and old-fashioned customer service. Owner Samuel Case enjoys managing his 16-man, 43,000-sq.-ft. woodworking facility nestled in an old apple-packing factory in Berryville, found in Virginia's scenic Shenandoah Valley.

Most of the furniture designs are inspired by the "neat and plain" furniture of 18th century Virginia. Case says one of his earliest goals in developing a furniture design and retail business was to create a niche of his own.