VIDEO: AWFS releases ‘New Face of Manufacturing’ clip


The Association of Woodworking & Furnishings Suppliers released a video to support the “Meet the New Face of Manufacturing” campaign, a comprehensive marketing effort to acquaint and interest young people in careers in wood products manufacturing.

In an attempt to dispel outdated myths about jobs in manufacturing and build the number of young skilled workers who will consider wood products manufacturing in their career choices, the campaign is designed to clarify 21st century manufacturing as modern and high-tech and with a variety of challenging careers available for young people today, according to the AWFS.

The three-minute promotional video includes interview footage from 11 different young industry professionals, including five business owners/entrepreneurs, a high-end furniture company project manager, a sustainability director from a well-known architecture firm, a software engineer, an industrial/product designer, and TV personalities Kayleen McCabe and three contestants from the 2014 Spike TV furniture design reality show “Framework.” The participants talk about the passion and value they find in their line of work, the career opportunities available in the industry, and offer advice to young students considering careers in wood products manufacturing.

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