AkzoNobel Wood Coatings Launches New Sustainability Campaign

AkzoNobel Wood Coatings is launching a new campaign, It All Adds Up, to raise awareness of the many opportunities and innovative ways that producers of wood products in North America can reduce waste, save energy, and reduce their carbon footprint while improving operational efficiency in the process.

“It All Adds Up aims to promote that every action counts when it comes to addressing the challenge of improving sustainability in the value chain. From small adjustments in processes to the use of renewable materials, to coatings that help to reduce waste, manufacturers can make changes that are of critical importance across the value chain,” the company said in a statement.

“The campaign also underscores the benefits of incorporating sustainability into decision-making and coating specifications, which can lead to cost savings and operational efficiencies for businesses producing wood products such as cabinetry, furniture, flooring and building products.

“This educational approach not only benefits businesses in the industry on their sustainability journeys but also aims to foster a broader cultural shift. AkzoNobel Wood Coatings will be using the campaign as a platform to drive the conversation about sustainability, with the aim of shaping and inspiring change, and helping manufacturers understand the vital role sustainability plays in ensuring a resilient, future-proof value chain.”

Learn more at akzonobel-industrial-woodcoatings.com.