Instability - Woodshop News

Instability

Author:
Publish date:

I have tried to avoid discussing anything political here. This is supposed to be about running a shop. But completely separating business and politics is like separating the cart and the horse.

We cannot deny the close to chaotic state of politics that exists right now. And there is no way this cannot affect business.

When things are uncertain, people become much more conservative in their willingness to spend money. If people have their money in stocks and the market starts to fluctuate like it has been, they put off buying decisions. It becomes much more difficult to close sales.

People are still shopping, but more and more of them are just looking. Maybe they want to remodel their kitchen or buy that new dining set but not right now. Maybe wait until things settle down a bit. We can only hope they do.

Related Articles

Stay in touch

There’s an old expression: Out of sight, out of mind. People will not do business with you if they do not know you are there. Even people who have done business with you in the past tend to forget about you once the current transaction is completed. Staying in sight is important.

Back to basics

Technology has been creeping into how we do business for a long time now. Obviously, CNC machines have taken on an increasing role in cutting, milling, shaping, carving, etc. And hand-held tools like routers and sanders are a lot smarter than used to be.

Image is everything

Using social media for promoting a business has become a common practice. It only takes a few seconds to post to a social media page and your latest thought or project can be presented to thousands of “followers”.