There is an ongoing debate over the question of whether woodworking in general falls into the category of art or craft.
I don't want to rekindle that fire here. But the there can be no doubt that the design aspect falls squarely into the art category.
There are many aspects and personal preferences that contribute to whether a design is perceived as good or bad. But I’ve learned that a good design, executed with less than masterful technique, will be more appealing than a clumsy design no matter how well made it might be.
If the design is not appealing, the viewer will probably never get close enough to evaluate the workmanship.