DeWalt introduces the 35’ XP tape measure featuring a tougher case, blade coating and hook connection, according to the company.

“Our toughest coating covers the entire blade and protects the paint for long blade life and maximum protection against abrasion, wear and rust,” the company said in a statement. “The 1-¼” wide high-carbon steel blade provides up to 13’ of straighter blade standout for increased reach and efficiency.

“The extra-large end hook grabs construction material from all four sides … [while] the reinforced housing on the DeWalt XP tape measure also has a newly redesigned screw-less belt clip, making it easy to attach, secure, and remove.”

The tape measure sells for $39.99.

For more, visit www.dewalt.com.