When to say no
A good salesperson will go to great lengths to avoid giving a customer an opportunity to say no. But what about the times when we want to say no?
A good salesperson will go to great lengths to avoid giving a customer an opportunity to say no. But what about the times when we want to say no?
There are times when we simply don’t want the job. Maybe it’s too small or too big. Maybe we realize that this particular person is going to be too difficult to deal with. Or maybe it’s just a feeling based on a poor experience from the past.
I have been in this position many times and every time I have pressed ahead when I knew I should just say no. I’ve ended up regretting it.
Knowing when to say no is just as important than knowing when to say yes.

David DeCristoforo possesses an extensive resume as designer/maker of fine furniture, high-end cabinetry and architectural woodwork. His experience in professional woodworking spans a period of 35 years. For the past 20 years David DeCristoforo Design has been located in Woodland, California. During this time David's shop has ranged in scope from a "full on" cabinet production shop with as many as 15 employees to a small fine furniture and custom millwork shop, working with his son, David RBJ, a highly skilled maker in his own right.