A good salesperson will go to great lengths to avoid giving a customer an opportunity to say no. But what about the times when we want to say no?

There are times when we simply don’t want the job. Maybe it’s too small or too big. Maybe we realize that this particular person is going to be too difficult to deal with. Or maybe it’s just a feeling based on a poor experience from the past.

I have been in this position many times and every time I have pressed ahead when I knew I should just say no. I’ve ended up regretting it.

Knowing when to say no is just as important than knowing when to say yes.