Tell the story

I have been asked about my work many times. Not any nuts and bolts stuff that I’m pretty comfortable talking about but things like how I feel about what I do or how I must love my work.

I have been asked about my work many times. Not any nuts and bolts stuff that I’m pretty comfortable talking about but things like how I feel about what I do or how I must love my work.

I do what I do because I need to. There’s something in me that just needs to make stuff. I get ideas and once the light has gone on, I am compelled to try and make it happen. I don’t really understand the motivation. It’s just always been there. But trying to explain this to someone is impossible.

Of course, it’s important to be polite and, as my wife puts it, dignified when dealing with people, especially if those people are potential customers. But that’s not always easy when you are squirming inside.

I’m much better at making things than I am at talking about making them. But sometimes people want the story and how well you can deliver that story might just make the difference between making a sale and going home empty handed.

David DeCristoforo possesses an extensive resume as designer/maker of fine furniture, high-end cabinetry and architectural woodwork. His experience in professional woodworking spans a period of 35 years. For the past 20 years David DeCristoforo Design has been located in Woodland, California. During this time David's shop has ranged in scope from a "full on" cabinet production shop with as many as 15 employees to a small fine furniture and custom millwork shop, working with his son, David RBJ, a highly skilled maker in his own right.