Quiet on the set

Author:: David DeCristoforo
Publish date:: Jul 5, 2018

When you use social media to promote you work, images are vital. No one’s going to be able to visualize your project by reading a long description. Consider using short video clips.

A few still photos can be quickly turned into a dynamic video clip using fades and transitions. Of course, many hours can be spent editing video and the learning curve will also demand some time. But here are some excellent products that can reduce the pain dramatically.

If you have a cell phone, you already have a way to capture video. Not feature film quality but more than good enough for posting on the web. For under $100, you can get a lightweight tripod and a quick release clamp that will allow you to mount your cell phone. Start the recording and get in front of the camera.

You will almost certainly need to do some basic editing. Most modern computer operating systems include a basic video editor. I use a free, open source program called OpenShot

Most social media sites put a cap on how long a clip you can post, typically no more than 30 seconds. So, you won’t have time to tell your life story. But 30 seconds is plenty of time to get your message across.

This Business About Woodworking

Using social media for promoting a business has become a common practice. It only takes a few seconds to post to a social media page and your latest thought or project can be presented to thousands of “followers”.

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It seems like the cost of everything associated with doing business is rising. But the one the thing that is actually going down and going down dramatically is advertising.

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Social media has been at the forefront of the news lately, largely due to the negative press given to the abuse of a user’s private data.

This Business About Woodworking

Technology has been creeping into how we do business for a long time now. Obviously, CNC machines have taken on an increasing role in cutting, milling, shaping, carving, etc. And hand-held tools like routers and sanders are a lot smarter than used to be.

This Business About Woodworking

I have always preferred to order things I need and have them delivered rather than have to go shopping.

This Business About Woodworking

There’s an old expression: Out of sight, out of mind. People will not do business with you if they do not know you are there. Even people who have done business with you in the past tend to forget about you once the current transaction is completed. Staying in sight is important.

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It should come as no surprise that scientists and medical experts have determined that remaining active can extend your lifetime.

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My father in law ran a cattle ranch in Nevada. He always stressed the importance of being able to do any job on the ranch.

This Business About Woodworking

Most of us work most efficiently in a well-organized environment. Things just go more smoothly when whatever is needed at the moment is easily accessed.