It’s a simple question

If you ask 10 people – What is the single most important component of a successful business? – you’ll get 10 different answers. But which one is right? Some say…

If you ask 10 people - What is the single most important component of a successful business? – you’ll get 10 different answers. But which one is right?

Some say customer service or innovation. Others say product quality, perseverance, proper management or effective marketing.

I’ve long subscribed to the build-a-better-mousetrap theory, but it seems a great idea is only part of the equation today. And one person can’t carry the load; it takes a team of many talents.

I’m searching for an answer and welcome your thoughts.

D.D.

David DeCristoforo possesses an extensive resume as designer/maker of fine furniture, high-end cabinetry and architectural woodwork. His experience in professional woodworking spans a period of 35 years. For the past 20 years David DeCristoforo Design has been located in Woodland, California. During this time David's shop has ranged in scope from a "full on" cabinet production shop with as many as 15 employees to a small fine furniture and custom millwork shop, working with his son, David RBJ, a highly skilled maker in his own right.