It’s a simple question

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If you ask 10 people - What is the single most important component of a successful business? – you’ll get 10 different answers. But which one is right?

Some say customer service or innovation. Others say product quality, perseverance, proper management or effective marketing.

I’ve long subscribed to the build-a-better-mousetrap theory, but it seems a great idea is only part of the equation today. And one person can’t carry the load; it takes a team of many talents.

I’m searching for an answer and welcome your thoughts.

D.D.

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