Publish date:

Free advertising

It seems like the cost of everything associated with doing business is rising. But the one thing that is actually going down, and going down dramatically, is advertising.

I’m not talking about the traditional forms of advertising: print media, radio and TV ads, and direct mailing. These are still costly and mostly unaffordable for a smaller business. But we now have social media as a viable alternative that costs little more than a few moments of time.

A presence on social sites like Instagram, Facebook, Linkedin and many others can put your work in font of potential customers. And it can be done much more effectively than the traditional advertising platforms and do so with virtually no cash outlay

It’s true that some of the social media sites have taken a bit of a hit lately with the issue of information mining and misuse of personal data looming large. But my thinking is if you are on the internet at all, your personal data is already available to anyone with even a basic understanding of how to access it. And if there is nothing to hide, there should be little to fear.

There is also the problem of spam and internet con games that have to be sidestepped. But these are usually easily recognizable and not much more difficult to deal with than the junk mail that we remove from out mailboxes and stuff directly into the trash.

In the next few posts, I’ll outline some specific procedures for establishing a strong social media presence that can add dollars to your bottom line.

Related Articles

My head is starting to hurt

I have always tried to maintain a positive outlook. Even when things get difficult, it’s not impossible to envision things improving. But these days, I’m finding that it is taking a lot more mental energy to combat the negative energy that seems to be pervading everything.

How do we deal with this?

The coronavirus is causing things to go off the rails. We're being told stay home and avoid other people. But we have to make a living. It’s not like we can just stop going to work.

Nothing to hide

Social media has been at the forefront of the news lately, largely due to the negative press given to the abuse of a user’s private data.

Instability

I have tried to avoid discussing anything political here. This is supposed to be about running a shop. But completely separating business and politics is like separating the cart and the horse.

Quiet on the set

When you use social media to promote you work, images are vital. No one’s going to be able to visualize your project by reading a long description. Consider using short video clips.

Image is everything

Using social media for promoting a business has become a common practice. It only takes a few seconds to post to a social media page and your latest thought or project can be presented to thousands of “followers”.

Shipping costs

I have always preferred to order things I need and have them delivered rather than have to go shopping.

Stay in touch

There’s an old expression: Out of sight, out of mind. People will not do business with you if they do not know you are there. Even people who have done business with you in the past tend to forget about you once the current transaction is completed. Staying in sight is important.