TITEBOND has placed new labels on its wood glue bottles to help identify key product features.
The new labels — as well as merchandising cartons — use design elements to call out the product features critical to purchase decisions and to instantly differentiate the most popular Titebond wood glues — Titebond Original, Titebond II Premium and Titebond III Ultimate — from each other.
To make room for additional product information, Titebond removed the duck and clamp icons from the top of the labels and re-angled the Titebond logo. Yellow, silver and gold colors are used on Titebond Original, Titebond II and Titebond III, respectively, to denote “good, better, best” formulations. For information, visit www.titebond.com.
This article originally appeared in the June 2014 issue.