Bottles of Titebond wood glue are getting a new look this spring with redesigned labels that instantly identify key product features.
The new labels — as well as merchandising cartons — use design elements to call out the product features critical to purchase decisions and to instantly differentiate the most popular Titebond wood glues — Titebond Original, Titebond II Premium and Titebond III Ultimate — from each other.
To make room for additional product information, Titebond removed the duck and clamp icons from the top of the labels and re-angled the Titebond logo. Yellow, silver and gold colors are used on Titebond Original, Titebond II and Titebond III, respectively, to denote “good, better, best” formulations.
"Customer needs historically drive new development at Titebond,” Franklin International director of marketing innovation Craig Stone said in a statement. “We listened. We designed our new wood glue packaging in direct response to customer input through market research, focus groups and store intercepts. The initial response has been fantastic, and both customers and retailers see a significant improvement in our ability to quickly communicate the information necessary to purchase the right wood glue."