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FSC introduces new global brand

The Forest Stewardship Council launched its new global brand, “Forests for all forever,” to extend its reach by targeting consumers directly.??

“The success of FSC has always depended on consumer awareness and demand for FSC-certified products, and we have relied on our partners and certificate holders to spread the message of FSC on our behalf,” FSC director general Kim Carstensen said in a statement.

“However, it became clear that we needed to provide our partners with tools that could inspire their customers to choose FSC — an identity that would connect with consumers and be memorable in the retail space.”

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