The AWFS released the second poster in its “Meet the New Face of Manufacturing” campaign, a marketing effort to acquaint and interest young people in careers in wood products manufacturing.
In an attempt to dispel outdated myths about jobs in manufacturing and build the number of young skilled workers who will consider wood products manufacturing in their career choices, the poster is designed to portray 21st century manufacturing as modern, high-tech and with a variety of challenging careers available for young people today, according to the trade group.
Initiated in 2014, the New Faces campaign started with a poster touting jobs in manufacturing. More than 1,600 copies were requested and distributed to teachers, principals, counselors, superintendents and state directors of Career Technical Education, as well as chambers of commerce and industry companies.
For a free copy of the “New Faces” poster, send a note to firstname.lastname@example.org. Include your name, mailing address and the number of posters you would like.