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‘Salvage Dawgs’ create paint

Woodcraft added a new furniture paint and topcoat developed by Black Dog Salvage, an architectural salvage company based in Roanoke, Va., and also home of the reality-style TV show “Salvage Dawgs.”

Mike Whiteside (left) and Robert Kulp, co-owners of Black Dog Salvage.

The salvage company partnered with Woodcraft more than a year ago to upgrade the Black Dog Salvage woodshop. When its owners saw the need for a furniture paint that performed better than other paints currently on the market, Woodcraft agreed to help launch the product that is available exclusively at Woodcraft stores and Black Dog Salvage.

Black Dog Salvage specializes in saving valuable architectural pieces of history from the landfill for residential and commercial reuse. The company’s salvage projects take the crew around the country and are documented on “Salvage Dawgs.” Some of the pieces are sold, while others are upcycled into custom furniture and interior design accent pieces at the Black Dog Salvage custom wood and metal shop. All are on display at the company’s 40,000-sq.-ft. marketplace in Roanoke and online at

“Black Dog Salvage Paint was originally developed for the furniture we build in our shop. Our goal was to create a safe and easy to use paint that could be customized for each of our furniture designs,” Black Dog Salvage co-owner Robert Kulp said.

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Co-owner Mike Whiteside adds, “Made in small batches in Pittsburgh, Pa., our paint line includes a true black and white, affording the ability to mix custom tints and shades.”

The unconventional names for the 15 furniture paint colors reflect the sense of humor “Salvage Dawgs” viewers see. Customers will find I Need a Bandage (blood red), That’s Gonna Leave a Mark (purple, like a bruise), Caution: Dogs at Work (orange for construction) and 12 other similarly named colors.

Black Dog Salvage Furniture Paint is a water-based interior paint designed to adhere to most surfaces, cover in a single coat and dry to a smooth matte finish. It can be used on finished and unfinished furniture, woodwork, metal or glass.

“We are excited to bring this new product to our customers,” Woodcraft vice president for sales and marketing Vince Grlovich says. “We think it will open up a range of applications for woodworkers and do-it-yourselfers to create new and unique finishes, as well as inspiring them to tackle more repurposing and home improvement projects.”

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This article originally appeared in the June 2016 issue.

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