Professional Woodworkers Sharing Business Strategies

Hire the right candidate without any fuss

Written by Howard Scott Monday, 16 September 2013 00:00

You have four people applying for a job. You’ve just finished the interviews. Or, rather, you spent most of the time telling them the company’s strengths and why they should want to work for you. Now you must decide which candidate to choose. But you have no notes in front of you and each individual seems a blur. In fact, you hate this part of the process and are thinking of deciding by pulling a name out of a hat.



Customers know loyalty is a two-way street

Written by Lloyd R. Manning Monday, 19 August 2013 00:00

lloyd_manningEver wonder why so many otherwise well-managed businesses expend so much effort and advertising dollars to attract new customers, but then seemingly go out of their way to alienate those they already have? They develop grandiose schemes to figure out what turns customers on, yet devote so little time and effort to determine what turns them off.



Selling your work involves a subtle touch

Written by David Getts Monday, 15 July 2013 00:00

We have all experienced a classroom setting with an instructor that does not know when to shut up. Although most speakers are well-intentioned, without a sense of audience reception information can be quickly lost.



Joining an organization can give you a leg up

Written by John English Monday, 17 June 2013 00:00

john_englishEvery industry has its share of professional organizations and the woodworking industry is no exception. Is it worth joining one?



Keep it simple and check your ego at the door

Written by David Getts Monday, 20 May 2013 00:00

21_davidgetts_01You are probably familiar with the saying, “Jack of all trades, master of none.” This refers to someone who is adequate at performing many tasks, but not an expert in anything. There’s nothing wrong with being that way, but it does limit how far you can go in a specialized profession.



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