Pro ShopProfessional Woodworkers Sharing Business Strategies
How to build a better relationship with architects
Monday, 18 November 2013 00:00
One thing I hear all the time when I visit shops all over North America is, “Why don’t architects know how to build casework?” This is usually said while mulling over a drawing and scratching their head. Well, truth be told, architects can’t know everything about everything. In large architectural firms, you might very well have people that are specialists in various trades. But in smaller firms the architect or designer has a lot of hats to wear, so we need to cut them some slack.
Some helpful tools you sometimes overlook
Written by David Getts Monday, 21 October 2013 00:00
Where do you think most people search for answers on unfamiliar topics? Most likely, they turn to Google or other Internet-based searches. But how much of the information on the Internet can you trust? Like any source, you have to wade through the mass quantity of data in order to pick out what makes sense. Like a cow that’s learned to chew the cud and spit out the stubble, those who possess the skill of acquiring information know that everything readily available is not always accurate. Intelligent consumers looking to make a large purchase compile information to help in their decision-making process. And when that purchase requires a custom woodworker, you can become part of their reliable sourcing.
Hire the right candidate without any fuss
Written by Howard Scott Monday, 16 September 2013 00:00
You have four people applying for a job. You’ve just finished the interviews. Or, rather, you spent most of the time telling them the company’s strengths and why they should want to work for you. Now you must decide which candidate to choose. But you have no notes in front of you and each individual seems a blur. In fact, you hate this part of the process and are thinking of deciding by pulling a name out of a hat.
Customers know loyalty is a two-way street
Written by Lloyd R. Manning Monday, 19 August 2013 00:00
Ever wonder why so many otherwise well-managed businesses expend so much effort and advertising dollars to attract new customers, but then seemingly go out of their way to alienate those they already have? They develop grandiose schemes to figure out what turns customers on, yet devote so little time and effort to determine what turns them off.
Selling your work involves a subtle touch
Written by David Getts Monday, 15 July 2013 00:00
We have all experienced a classroom setting with an instructor that does not know when to shut up. Although most speakers are well-intentioned, without a sense of audience reception information can be quickly lost.
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