In effort to elevate safety messaging on home furnishings websites, the American Home Furnishings Alliance is taking on an industry-wide education initiative to better communicate key furniture safety information to consumers.
The 20+20 Project was announced at AHFA’s 2019 Regulatory Summit in October with the goal of getting 20 manufacturers and 20 retailers to help launch the initiative.
“Although we initially are seeking 40 industry leaders to spearhead the effort, we intend for the 20+20 Project to eventually result in better safety communications on hundreds of home furnishings websites,” says AHFA vice president of communications Patricia Bowling.
The AHFA wants to achieve safety awareness by first addressing the most high-profile websites, so more consumers understand the importance of selecting compliant furniture and how to identify it in the marketplace. The project follows an AHFA review of its member company websites.
“Our member companies are leaders in product safety. But, when we reviewed their websites, we discovered that their efforts and significant accomplishments are mostly hidden from public view,” she adds.
Specifically, the AHFA found that most companies fail to state that their products comply with the voluntary furniture stability standard, ASTM F2057-19. Also, companies seldom mention the tip restraint kit for anchoring to a wall that is included with the purchase of any compliant product.
For more, visit www.ahfa.us.
This article originally appeared in the December 2019 issue.