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Bigger not always better

I have always maintained that an economy based on growth is, ultimately, unsustainable. Growth means a constant need for more of everything. It’s simply not possible to keep growing indefinitely.

With a business, growth can be a good thing. We all want our businesses to grow. But we have to decide how big we want to get. As we get bigger, we need more of everything. More employees, more equipment, more wood and hardware, more space and, hopefully more profit.

Unfortunately, while more of everything usually means more cash flow, it does not necessarily translate into more profit. And, in many cases, it is accompanied by a falloff in product quality or a compromise in design necessitated by the need to produce large qualities of work using CNC machines.

It might be better to find a level of production that is comfortable and manageable, one that allows us to exist as makers rather than business people, and that provides a comfortable living without the need to constantly try to become the biggest dog on the block.


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