Stanley celebrates PowerLock’s 50th anniversary

Stanley Tools is commemorating the 50th anniversary of its PowerLock tape measure line with a limited edition series of five tape measures featuring unique designs dedicated to important highlights in the Powerlock tape measure’s history.

The tributes include a replication of the original “Life Guard Yellow” Powerlock design; a celebration of “Made in the USA” with global materials; a testament to its inclusion in the Apollo 11 lunar landing gear; an homage to the famous Powerlock moniker “Badge of the Professional”; and a nod to Stanley’s legacy of invention.

The classic D-shaped PowerLock design was introduced in 1963 with the world’s first coilable spring and sliding lock, which continue to be the core of modern-day designs. In the 50 years since it was launched, the PowerLock tape measure is one of the best-selling tapes in the world, according to the company.

“We are excited to celebrate our heritage of innovation and proud of the fact it continues to be manufactured with global materials in the original plant here in New Britain, Conn.,” Stanley’s global product manager Tom Chang said in a statement.

A new tape measure will be available every three months and the fifth one will be free with purchase of the first four. Each tape will sell for approximately $9.99.

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Comments (2) Comments are closed
2 Friday, 15 March 2013 22:04
Lawrence Friestad
I looked all over the Stanley link and never did find the promotion on their powerlock tapes. I bought one the very first year they came out. Still have it. Would ,like to buy the set
1 Thursday, 14 March 2013 04:44
Chuck Mitchell
Congratulations on your 50th anniversary.

I have tried and used several brands of tape measures over the past 40+ years but I keep coming back to the Stanley line of tapes. With all the improvements they have made the prices have stayed very reasonable. Keep up the good work.

Chuck Mitchell