Mobile shopping app goes online

Acme Tools, an online retailer of tools and equipment, recently launched its new mobile website for smartphone customers.

The site is designed to reduce load time and enhance the user's shopping experience. Registered users can utilize cross-platform features that include saved wish lists, saved checkout and the convenience of completing a purchase on a smartphone, tablet or laptop. The site also offers click-to-call and store locator functions, according to the retailer.

"We recognized the importance of having a mobile friendly site for our customers," Acme Tools vice president of merchandise operations and marketing Paul Kuhlman said in a statement. "Our online customers will experience the same excellent shopping experience whether they're using a smartphone, tablet or laptop."

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