Professional Woodworkers Sharing Business Strategies

Communication with your clients is vital

Tuesday, 31 March 2009 20:20

Communication is the process by which we transmit, give or exchange information. Think about that definition for a moment: What day is there that we don’t use some form of communication?

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Pros and cons of owning your own shop

Monday, 09 March 2009 15:32

Although not unique to this industry, woodworking shops of all types are experiencing diminishing profits and constantly seeking ways to improve money-management techniques. Among others, this raises the question of whether it is better to own or lease one’s shop space.

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Making the most of this tough economy

Thursday, 05 February 2009 15:48

The last year has been challenging for small shops, and no one knows with certainty whether we’ve seen the worst or if the economic decline is going to continue. But times like these can be used to develop a strategy that not only gets a business through the downturn, but continues to help once the skies clear.

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Blogs boost interest in your business

Tuesday, 30 December 2008 21:12

Plain vanilla Web sites are so last season. At least, many would have you believe so. The Internet, where you posted photos and descriptions of your services and handiwork, has morphed into Web 2.0 and social media. And Web 3.0 ... well, let’s not go there yet. Let’s talk about how the ubiquitous social media tool — the blog — can help you with your marketing.

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Year-end equipment buys fit the bill

Wednesday, 03 December 2008 13:53

The fourth quarter of the year is when many publicly traded companies prop up their performance records to show more favorable year-end results. The owners and operators of many woodshops and businesses also “cook the books” for their smaller, more closely held woodworking businesses, taking advantage of the tax rules for year-end equipment acquisitions.

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